1. What is the new Ruckus ZoneFlex line of products?
Ruckus ZoneFlex is new line of Smart Wi-Fi wireless LAN products targeted at enterprises. ZoneFlex
was created to fill the market gap between feature-poor consumer Wi-Fi access points and high-end costly
and complex enterprise WLAN systems.
ZoneFlex was designed with a single idea in mind: simplicity. It gives small and medium businesses, for
the first time, a very simple, yet robust & secure, wireless LAN environment that can be easily deployed with
a minimal IT impact.
ZoneFlex was also developed to deliver a true industrial-strength, multimedia wireless LAN in minutes and at
a fraction of the cost of alternatives.
It is the first WLAN system to uniquely combine state-of-the-art advances in smart antenna technology, automatic
user security, quality-of-service and centralized management within a single, cost-effective system.
2. What's the target market for the ZoneFlex products?
ZoneFlex is aimed directly at the enterprises of up to 1500 employees. This demographic requires a robust yet
cost-affordable and simple to use and deploy wireless LAN system that provides maximum performance, coverage,
features and functions without requiring extensive IT expertise or support.
In addition to the enterprise market, the ZoneFlex system is also ideal for hot zone operators looking to provide
next generation business class hot spot services that require one or more multimedia access points. Some of the
targeted hot zone applications include hotels, small hospitals, hot spots, airports, public access areas, libraries,
government offices, and shopping malls.
3. What products comprise the ZoneFlex line?
The initial ZoneFlex products (available immediately) consist of a new ZoneFlex line of Smart Wi-Fi 802.11n and
802.11g multimedia access points and a ZoneDirector line of centralized control platforms. The ZoneDirector 1000 line
includes models to manage 6, 12, and 25 ZoneFlex APs, and the ZoneDirector 3000 line includes models to manage 25, 50,
100, and 250 ZoneFlex APs. Also included in the ZoneFlex system are Smart Mesh capability and the FlexMaster remote
management system.
4. What does the ZoneDirector do exactly?
The ZoneDirector provides simplified configuration, ongoing control and automatic coordination of Ruckus ZoneFlex
multimedia access points.
5. This sounds like a generic appliance controlling
low-cost APs. Is that correct?
No. The Ruckus ZoneFlex system marries the best of the centralized controller model with state-of-the-art advances
in RF engineering such as beam steering, RF management, and interference avoidance delivered “Smart Wi-Fi” antenna
technology.
The Ruckus ZoneFlex system is based on the same split-MAC principles popularized by the early WLAN switch companies.
The difference is that the Ruckus ZoneFlex system is purpose-built for consistent multimedia and voice– providing unique
features and functions that are important to this market.
In addition, the Ruckus ZoneFlex system adds smart Wi-Fi technology that two key breakthroughs: Zero IT Configuration
and BeamFlex that providing advanced RF management and Wi-Fi optimization.
6. How is ZoneFlex different, unique or innovative?
The Ruckus ZoneFlex system is the only industrial-strength multimedia WLAN solution that can be configured and
deployed in a matter of minutes. It uniquely combines state-of-the-art advances in smart antenna technology with
quality of service, automatic user security and centralized management but makes them simple to use and deploy.
ZoneFlex also combines two new breakthroughs – BeamFlex and Zero IT Config – that radically change
the way in which WLANs are deployed and operate.
BeamFlex is Ruckus patented technology that transforms Wi-Fi transmissions by providing predictable performance
and extended reach. This is achieved through a smart antenna array and sophisticated signal path selection algorithms
integrated within each ZoneFlex AP. In turn, each ZoneFlex AP continually determines the best signal path for any given
Wi-Fi signal on a per packet basis while automatically avoiding sources of interference in real time. BeamFlex is an
extension of this technology on a system-wide basis with the addition of wireless meshing and dynamic power and channel
management.
The ZoneDirector dynamically controls the RF channel assignment and transmit power level for each ZoneFlex AP. In
addition, RF management is further optimized through beam forming techniques that focus the RF energy toward associated
clients and only where needed. This provides unprecedented optimization of the RF environment without IT or user intervention.
Wireless meshing enables ZoneFlex APs to be deployed without Ethernet cabling to further simplify deployment. Up to 10 ZoneFlex
APs can be deployed in a high-performance wireless mesh cluster with each AP acting as a wireless cluster node.
Zero IT Config is another breakthrough that radically simplifies the deployment and operation of multimedia wireless LANs.
Zero IT config combines an intuitive Web-based wizard that allows any computer-literate user to set up an entire WLAN in a matter
of minutes. Zero IT Config also provides automatic user security that eliminates the need for IT staff or users to manually configure
wireless settings or security on their end devices. Users merely connect to the LAN and authenticate through a Web-based authentication
portal. Upon successful authentication, the ZoneDirector system automatically downloads an applet to the user device that configures a
unique encryption key along with the requisite wireless settings.
Smart Mesh Networking is a unique, new approach to building high-performance wireless LANs by dramatically simplifying and reducing
the cost of WLAN deployment. With Smart Mesh Networking, enterprises now simply plug ZoneFlex access points into any convenient power
source, and walk away. No extensive RF site surveys, cable runs, configuration, or optimization adjustments are required. The system is
self-learning, self-configuring, self-optimizing, and self-healing.
These innovations are unique to Ruckus and currently not found in any other WLAN system on the market.
7. What's unique about the ZoneFlex 802.11n AP?
Ruckus ZF7942 802.11n AP is a breakthrough in
price-performance as compared to other enterprise grade
802.11n products. It also uses Ruckus’ patented BeamFlex
technology to choose between 4000 antenna patterns for
the best performance to an 802.11n client. In addition,
at $799, it is priced significantly lower than
equivalent enterprise 802.11n APs. The ZF7942 delivers
well over 100 Mbps of encrypted throughput performance,
allowing it to be a viable wire-replacement technology
for the enterprise market.
8. What's different about Ruckus' Smart Mesh Networking
technology?
Ruckus Smart Mesh Networking is unique in that it
provides for a high-speed 802.11n mesh backbone link
between mesh APs. In addition, Smart Mesh Networking is
truly self-configuring – the AP takes on the appropriate
personality of a root, intermediate mesh node, or leaf
node, dynamically, and without any user intervention.
This is unlike conventional Wi-Fi mesh systems, where
such personality settings have to be statically
configured ahead of time by the user, which is both
time-consuming, and also non-optimal, as best paths
change due to interference and other real time network
changes.
9. What's driving the introduction of ZoneFlex?
Driving the introduction of ZoneFlex is the market
demand for a more industrial-strength Wi-Fi solution
that delivers extended range, ease of use and advanced
features – all specifically designed for the underserved
enterprise market. Ruckus Wireless is leveraging its
success delivering high-value/low cost solutions in the
triple play market to multi-AP environments.
Because Wi-Fi has become the defacto standard for the
last 100 feet of connectivity it is being rapidly
deployed everywhere for everything. But today’s
iteration of Wi-Fi isn’t designed to perform
predictably, extend range or avoid interference. This is
one of the primary reasons why Wi-Fi has largely
remained a data-only solution.
Meanwhile enterprises want to implement a robust and
secure WLAN system but do not have the IT resources or
budgets to do so. Their choices are extremely limited.
In response, they have been forced to use feature-poor
consumer-grade access points or costly and invariably
complex high-end Enterprise WLAN systems. Neither of
these options provide the feature/functionality and
price point that meets their needs.
The Ruckus ZoneFlex system solves this problem,
filling the gap with a robust and secure solution which
is simple to configure, use and manage. ZoneFlex is a
WLAN system that delivers all the capabilities needed by
enterprises at a fraction of the hassle and cost of the
current alternatives.
10. Against what products does ZoneFlex compete?
The Ruckus ZoneFlex system is currently the only WLAN
system purpose built for the enterprise market. ZoneFlex
uniquely combines capabilities not found in any other
WLAN system – features such as automatic interference
avoidance, extended range, beam steering, effortless
configuration, automatic user security and high
performance wireless meshing.
Currently the biggest competition comes from the
low-to-mid tier solutions from companies such as 3Com,
Linksys, Meru and Trapeze. These systems however are not
designed to support multimedia applications or to
provide such advanced functionality at an affordable
price point for the enterprise market.
11. Doesn't ZoneFlex compete against other centralized
systems from companies like Aruba, Cisco (Airespace) or
Trapeze?
No. ZoneFlex is decidedly different from
“traditional” centralized WLAN in five key respects:
- ease-of-deployment (with full security)
- multimedia support
- predictable Wi-Fi performance
- extended range and coverage
- low cost
ZoneFlex is currently the only WLAN system designed
for IT-free configuration and operation. An entire WLAN
with multiple ZoneFlex APs can be deployed and
configured in five minutes or less.
ZoneFlex is also the only WLAN system on the market
with built-in support for delay-sensitive voice and
video traffic. A patented smart antenna system –
BeamFlex – in each ZoneFlex AP picks the best signal
path for a specific type of traffic. This ensures
predictable performance for Wi-Fi signals – even in the
presence of interference – to uniquely support
multimedia applications.
Designed primarily for large enterprises, the WLAN
systems developed by Aruba, Cisco, etc. sit directly in
the data path forcing all traffic through them in order
to provide packet processing functions such as
firewalling, encryption/decryption and policy
enforcement. Consequently these controllers must be
equipped with expensive processing,
encryption/decryption engines firewalls, etc. – making
them extremely expensive, highly complex and total
overkill for all but the largest corporation.
ZoneFlex streamlines this architecture by providing
centralized control of APs and the WLAN without
requiring all traffic to flow through the ZoneDirector
all the time. Once a user is centrally authenticated by
the ZoneDirector, all traffic from that user bypasses
the controller. This allows a lower-cost and more
scalable solution especially given what is happening
today with the rapid uptake of newer, faster
technologies like 802.11n.
12. Why is ZoneFlex needed now?
1. Wi-Fi is now no longer a data-only technology.
2. Users now have handheld devices of all sorts that
- 1) support Wi-Fi and
- 2) enable rich multimedia applications
3. Small and medium business have no purpose-built
WLAN systems available to them today that will help them
put in place an easy to use and manage secure wireless
LAN
13. Is Ruckus changing directions with ZoneFlex?
On the contrary, Ruckus Wireless is actually
extending its unique triple play experience and product
leadership into the enterprise market.
We have been approached by many small and medium
business organizations to provide a wireless LAN
solution that provides multimedia support, predictable
performance and ease of use. ZoneFlex is this result of
this market demand.
Through our customers, we’ve found that the
proverbial ‘triple play’ transcends the home and carrier
market. Given the number of users, types of applications
and pervasiveness of Wi-Fi as a connection technology,
the need for reliable connectivity and predictable Wi-Fi
performance has never been more important.
14. Can the ZoneFlex APs work independently from the
ZoneDirector?
Yes. ZoneFlex APs can be deployed and will operate
independently from the Ruckus ZoneDirector.
15. Does the ZoneDirector only work with ZoneFlex APs?
Yes.
16. Can ZoneFlex APs work with other vendors'
controllers?
No.
17. What if I want to add APs to a ZoneDirector that
only supports a limited number?
Any ZoneDirector can be upgraded to support more
ZoneFlex access points through a simple software
license. The ZoneDirector 3000 can be scaled to up to
250 access points, providing coverage for a fairly large
deployment.
18. How much cheaper is the ZoneFlex solution than
alternatives?
While the Ruckus ZoneFlex system will never be the
low-cost leader, the system is positioned as the
industry’s best value solution. A ‘standard’ 6 or 12 AP
deployment will typically be cost competitive with the
low-end of the market while delivering the high-end
features set that is typically twice the cost.
19. How will ZoneFlex be sold?
Exclusively through two-tier distribution
(value-added resellers and master distributors).
20. How simple is ZoneFlex to configure and manage?
Configuration and management simplicity is ZoneFlex’s
strength. A complete ZoneFlex WLAN can be configured and
deployed in a matter of minutes. A Web-based wizard on
the ZoneDirector provides IT-free configuration for all
ZoneFlex APs. Ongoing management is provided through an
easy-to-use Web-based GUI. ZoneFlex APs merely attach to
any Ethernet network and automatically discover the
ZoneDirector system. Once up and running the entire WLAN
manages and optimizes itself.
21. How does ZoneFlex deal with AP and director
redudancy?
In any ZoneFlex deployment it is possible to deploy
multiple ZoneDirectors to provide redundant back up in
the case of a failure.
The ZoneDirector is not required to be in the data
path so adding a redundant unit is as simple as plugging
in the additional device at a convenient location and
copying the primary ZoneDirector configuration across.
In the event that the primary ZoneDirector fails, the
ZoneFlex APs automatically discover the back-up
ZoneDirector and the entire Wi-Fi system operation
continues as normal. ZoneFlex APs automatically look for
an alternative Director. If one exists on the network,
the ZoneFlex APs will join that Director and the network
will be up-and-running automatically with no admin
intervention.
In the unlikely event of an AP failure, adjacent APs
can cover the area previously covered by that AP.
ZoneDirector will automatically increase the power level
of the adjacent APs (if necessary), and Ruckus’s smart
antenna technology will take care of any coverage holes
immediately. Again, no admin intervention required.
22. How much does ZoneFlex cost?
The ZoneDirector 1000 series starts at US $1200.00
for the six AP model. The ZoneFlex 802.11g access point
2942 lists for US $399. Deployment of one ZoneDirector
1006 and six ZoneFlex APs starts from as little as
$3,594. Starting from 6 APs at the low-end of capacity,
the system can scale to 250 APs with the ZoneDirector
3000 line.
23. How does ZoneFlex integrate within the existing
network infrastructure elements?
The Ruckus ZoneFlex easily integrates into existing
Ethernet network and works seamlessly with switches,
firewalls, intrusion detection systems, authentication
servers, directories and other network infrastructure
already in place. It provides the ideal, hassle free
WLAN solution for any enterprise that wants to get
wireless up and running quickly with what they already
have in place.
24. What type of security does ZoneFlex provide?
ZoneFlex provides state-of-the-art link layer
encryption, such as WPA-PSK, TKIP, and WPA-AES, built
into every ZoneFlex AP as well as security functions not
found in any other WLAN system, such as automatic user
security using patent-pending dynamic PSK technology.
In addition, ZoneFlex support authentication through
an internal database, the 802.1X framework and any
existing RADIUS/ActiveDirector servers.
The ZoneFlex system provides additional client
controls, the ability to detect unauthorized (rogue) APs,
and client blacklisting.
All clients trying to associate with ZoneFlex APs are
sent automatically to the ZoneDirector for
authentication and authorization prior to being provided
network access.
25. What types of advanced feature functionality does
ZoneFlex support?
Ruckus ZoneFlex supports some unique and advanced
features not found in any consumer or high-end
enterprise WLAN solution. These include automatic user
security – the ability to automatically generate unique
pre-shared encryption keys for each user and
auto-configure each end device’s wireless setting with
no user intervention – Wi-Fi beam steering, extended
Wi-Fi signal range and interference mitigation.
|